Local Councillor Welcomes Massive Bridlington Dental Expansion as Planning Approved

Dental services in Bridlington are set to receive a significant expansion following the approval of a major new planning application designed to tackle the town’s growing reputation as a "dental desert."   

​East Riding Council has granted planning permission to convert the Crown Community Centre offices, located off Quay Road, into a large-scale, modern dental practice. The new facility will house 17 surgeries, with provisions to potentially introduce audiology services.  

​The site is slated to be occupied by My Dentist, which currently operates a smaller practice in the coastal resort delivering roughly 450 mostly private appointments per week. The relocation and massive expansion will allow the provider to scale up to approximately 1,700 appointments weekly. Crucially for the local community, around 840 of those weekly slots will be dedicated to NHS patients, a massive lift for a region severely struggling with public dental access.  
​The proposed move and planning application come on the back of the NHS Humber and North Yorkshire Integrated Care Board (ICB) awarding two new NHS dental contracts worth over £6 million to double the town's dental capacity. The five-year investments have been split evenly between Genix Healthcare Ltd, which will establish a new clinic in Bridlington town centre, and Whitecross Dental Care Ltd—the trading name for My Dentist. For My Dentist, the newly secured contract represents a substantial addition of NHS capacity that will be delivered via the newly approved Crown Community Centre site.  

​Local representatives have strongly welcomed the decision, highlighting the toll that the lack of local healthcare has taken on vulnerable residents.

​"The new facility will be welcomed by all residents, especially parents," "The lack of dental services for our children is a disgrace and has put these youngsters at risk of long-term damage, which hopefully the new clinic will help end." Cllr Mike Heslop-Mullens (Lib Dem).

​The crisis in Bridlington reflects a broader national issue that has long been a focal point for political debate. The Liberal Democrats have campaigned heavily on the collapse of local dental provisions, frequently highlighting the rise of "dental deserts" across the UK. The party's national policy calls for an emergency dental rescue plan, flexible commissioning, and a comprehensive reform of the NHS dental contract to incentivise dentists to take on public patients and guarantee access for urgent care.

​The systemic nature of the issue was echoed by senior political figures who have criticised the long-term management of community health services.
​"It is a national scandal that people are being forced to resort to 'DIY dentistry' or travel hundreds of miles just to see a dentist," "The Conservative government and now Labour has overseen the total collapse of local health services." Helen Morgan MP - Lib Dem Health & Social Care Spokesperson 
​Beyond dental care, the approved vision for the Crown Community Centre will integrate the building into a wider "Live Well Campus." The development ensures that existing voluntary community and social enterprises can continue their work on-site. The transformation is also expected to provide a substantial boost to the local economy; employment at the site is projected to double, growing from 41 roles (including 13 full-time positions) to 82 jobs, 62 of which will be full-time.  
Promoted and posted on behalf of East Riding Liberal Democrats, 1 Vincent Sq SW1P

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